{"id":826,"date":"2014-11-04T13:29:19","date_gmt":"2014-11-04T13:29:19","guid":{"rendered":"https:\/\/arjolle.com\/?p=826"},"modified":"2014-11-04T13:38:39","modified_gmt":"2014-11-04T13:38:39","slug":"identite-visuelle-larjolle","status":"publish","type":"post","link":"https:\/\/arjolle.com\/en\/identite-visuelle-larjolle\/","title":{"rendered":"L’identit\u00e9 visuelle \u00e0 l’Arjolle"},"content":{"rendered":"

L’identit\u00e9 visuelle, ou la nouvelle image de l’Arjolle : entre tradition et modernit\u00e9.<\/h1>\n

Le magazine VITI du mois d’Octobre offre une belle place au Domaine de l’Arjolle et \u00e0 l’agence Avina<\/a>\u00a0via\u00a0un article sur l’identit\u00e9 visuelle.<\/h3>\n

L’identit\u00e9 visuelle dans les domaines viticoles, tel est le dernier sujet “communication” du magazine Viti du mois d’octobre.<\/p>\n

L’article retrace le parcours des domaines viticoles qui avec, l’\u00e9volution de la communication et d’internet, ont fait le choix de se tourner vers une agence sp\u00e9cialis\u00e9e dans la monde du vin.<\/p>\n

Ce fut notre cas au Domaine de l’Arjolle, il y’a un an, quand les Arjollains\u00a0ont d\u00e9cid\u00e9 de confier leur identit\u00e9 visuelle\u00a0\u00e0 une agence locale de pr\u00e9f\u00e9rence.<\/p>\n

Apr\u00e8s avoir “cast\u00e9” plusieurs entreprises, notre choix s’est port\u00e9 sur l’agence Avina Conseil \u00e0 B\u00e9ziers. Dans notre entreprise, vieille de 40 ans, notre mani\u00e8re de communiquer n’avait jamais vraiment \u00e9t\u00e9 abord\u00e9e. De part, une envie commune, la demande de nos clients et l’\u00e9volution continuelle des nouveaux moyens de communications, les Arjollains ont d\u00e9cid\u00e9 de faire \u00e9voluer leur identit\u00e9 visuelle.<\/p>\n

Un travail de longue haleine, qui durera 9 mois, aboutira en juin 2014, \u00e0 un nouveau logo : le respect de la tradition tout en conservant la dynamique du domaine. Cette d\u00e9marche ouvre le champ \u00e0 beaucoup d’autres : un lifting de notre site vitrine et de vente en ligne, de nouvelles \u00e9tiquettes, de nouveaux cartons, des supports de communication remis au go\u00fbt du jour…<\/p>\n

D’autres travaux de communication interne et externe sont en cours, seront d\u00e9voil\u00e9s en temps voulu… Donc patience !<\/p>\n

\"La<\/a>

La mise en sc\u00e8ne de l’identit\u00e9 – Viti n\u00b0401 – Octobre 2014<\/p><\/div>\n

\"La<\/a>

La mise en sc\u00e8ne de l’identit\u00e9 – Viti n\u00b0401 – Octobre 2014<\/p><\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

L’identit\u00e9 visuelle, ou la nouvelle image de l’Arjolle : entre tradition et modernit\u00e9. Le magazine VITI du mois d’Octobre offre une belle place au Domaine de l’Arjolle et \u00e0 l’agence Avina\u00a0via\u00a0un article sur l’identit\u00e9 visuelle. L’identit\u00e9 visuelle dans les domaines viticoles, tel est le dernier sujet “communication” du magazine Viti du mois d’octobre. L’article retrace […]<\/p>\n","protected":false},"author":3,"featured_media":845,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[15,120,75,117,118,119,116],"class_list":["post-826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presse-fr","tag-arjolle","tag-communication","tag-domaine","tag-identite-visuelle","tag-image","tag-logo","tag-viti-magazine"],"yoast_head":"\nL'identit\u00e9 visuelle \u00e0 l'Arjolle - Domaine de l'Arjolle - Caveau de d\u00e9gustation & vente en ligne<\/title>\n<meta name=\"description\" content=\"La nouvelle identit\u00e9 visuelle de l'Arjolle : le magazine VITI d'Octobre offre une place au Domaine de l'Arjolle dans un article sur l'identit\u00e9 visuelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arjolle.com\/en\/identite-visuelle-larjolle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'identit\u00e9 visuelle \u00e0 l'Arjolle - 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